Biography

Lily Safran has served as a member of Serve's Board since December 2024. In 2005 Ms. Sarafan co-founded TheKey, one of the largest and most trusted in-home care provider networks, where she served as chief executive through December 2020, and has since served as executive chair. She has been recognized as an EY Entrepreneur of the Year, a Fortune 40 Under 40, Women Health Care Executives' Woman of the Year, and a Henry Crown Fellow of the Aspen Institute. Sarafan currently serves on the boards of Instacart, Thumbtack and Kyo, as well as on the board of trustees of Stanford University. Sarafan holds an M.S. in Management Science and Engineering and a B.S. in Science, Technology, and Society from Stanford University.